Future Work

Future WorkFutureWork, the Revolution Reshaping American Business
by Edward E. Gordon, Judith A. Ponticell, & Ronald R. Morgan
Publisher: Praeger/Greenwood

The authors offer proven skills, training, and educational applications that develop individual employee thinking for total quality management, ISO 9000, or other quality-team business programs. FutureWork develops the great potential of using cognitive-based learning to empower people for quality and workplace leadership systems that move beyond traditional behavior-based training techniques. The authors explain what can and cannot be done to increase "creative thinking," insight, and adult intelligence. They provide bottom-line measures for assessing the effectiveness of training procedures and show how a commitment to substantive life-long employee education can build a stronger business and corporate presence in the marketplace of the future.


"The book FutureWork is a terrific example of how research can be complied so that training and development practitioners can put it to use immediately."

-Training & Development

"What separates this book from others that promote management and employee training efforts is that it is well-informed, well-written, well-researched, clearly illustrated, and chock-full of case studies and examples. Several features of this book are particularly outstanding. First is the authors' genuine understanding of the deep educational needs of American workers, Second, the authors emphasize a cognitive information process over behavioral approaches to worker training and education. Finally, unlike many "how-to" books, this book actually tells one "how to." I recommend this book to those involved in adult business education."

-Personnel Psychology

"This thoughtful and provocative presentation of the role of business in preparing its human resources for the 21st century is written to enable trainers to increase the power and scope of educational programs for the workforce. It is equally relevant to the academic community in structuring business curricula to prepare students to think critically and creatively, to solve problems, to exercise judgment, and to learn new skill and knowledge throughout a lifetime.... Each chapter is well researched and clearly written, and contains an extensive list of references. Pertinent to business faculties as well as to those responsible for continuing education programs."


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